January 20, 2011
KRYLON® ANNOUNCES 2011 COLOUr TRENDSThe Concept of Time Inspires Distinctive Colour Palette
Time - the passing and absence of it, as well as its duration and cultivation has inspired Krylon's full-bodied 2011 colour palette.
Time is an ever constant in our lives, the code running in the background of every minute of every day. We say we dont have enough of it, that it moves too quickly, that we wish we could get it back or have more of it, explains Donna Schroeder, Krylon's colour marketing and design manager. A critical look at time, its impact on our lives and the colours that represent the various iterations of time inspired our 2011 colour palette.
Krylon has divided its 2011 colour trends into four categories Renew, Whimsical, Solitude and Erosion.
Sustainability and respect for the environment are a lifestyle. There is a sense of personal responsibility, and locally grown foods, well-being and the simple life are desired. The Renew area is focused on the cultivation of time and a return to our core values and self reliance. Rich greens are nature inspired, and gold reflects the fresh vegetables obtained directly from the farmers market.
- Bahama Sea
- Bright Idea
- Ivy Leaf
- Leather Brown
- Spring Grass
- Sweet Cream
Escapism and nature-in-the-extreme drive this trend. There is a need for fun and fantasy to satisfy the inner child. Saturated colour and bold patterns abound. There is a natural influence, but with a twist. The Whimsical colour palette includes bright fuchsia, red and cherry blue balanced by a nature-inspired green. There is even a hint of 80s influence, though with a fresh perspective.
- Oxford Blue
- Peekaboo Blue
With news hitting 24/7 and an electronic device always within reach, there is a perception that people are over-connected, when in reality there is actually isolation. With this comes the push and pull of aloneness versus the peace we desire. Technology and the constant transformation in types of communications influence the Solitude trend, which manifests itself in a stripped-to-the-bone or microscopic level in design. The colours are industrial and cold in nature.
- Peakaboo Blue
- Smoke Grey
There is a beauty in the passage of time, an appreciation of the old and naturally weathered. Krylon's Erosion palette is inspired by the desire to hold our heritage close, even as we look to the future. We embrace our history and the innate quality of items crafted decades ago, and when this is juxtaposed against the economic rollercoaster weve experienced in recent years, there is a reawakening to recycle and repurpose. This colour trend includes eroded colours that have deep warmth and show an appreciation of craftsmanship and natural materials and finishes.
- Bauhaus Gold
- Terra Cotta
Many of these new Krylon colours are available in the companys popular Indoor/Outdoor line of spray paints, with select colours also being included in Outdoor Spaces and Fusion for Plastic spray paint. For a full listing, along with product information and project inspiration, visit www.krylon.com.