August 05, 2010

TRANSFORM YOUR HOME WITH HELP FROM KRYLON®

New Website Helps Users Plan, Shop, Execute and Share
Home Improvement Project Ideas and Inspiration


CLEVELAND— Whether you are looking to update the look of your home on a budget or you simply enjoy do-it-yourself home projects, Krylon®, the nation’s leader in spray paint, can help inspire you with its new project-focused “Transform Your Home” website at TransformYourHomeToday.com.

“Homeowners today are looking for simple ways they can update the look of their home by revitalizing rather than replacing home items,” said Denise Patterson, Krylon product manager. “Our new ‘Transform Your Home’ website provides a variety of easy projects to beautify, decorate and maintain your home – inside and out.”

TransformYourHomeToday.com walks consumers through the project from start to finish.  Each project provides a shopping list, step-by-step instructions, tips, approximate project timeframe, approximate cost and a final project photograph to help consumers envision the end result – all of which can be easily printed for shopping reference. 

In addition to simply viewing projects, TransformYourHomeToday.com features a variety of interactive options.  Using the “My Project Vault” feature, a free password-protected account, users can tag favourite projects to save or forward, create planning lists and upload their own projects to the site to share with other users. . 
 
“There are literally thousands of potential home projects in a can of spray paint, but it can be intimidating if you don’t know what to do, what to buy or where to start,” said Patterson.   “TransformYourHomeToday.com offers consumers one location to find inspiration, information and encouragement to start a project of their own.   Plus, when visitors share projects they’ve created, it empowers other consumers with the feeling that they can do it too!”

For additional information about Krylon products, visit krylon.com.

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About Krylon
Krylon, the nation's leading spray paint manufacturer, is number one in colour, innovation, and inspiration and consumer brand recognition. The Krylon consumer products line includes a wide selection of paints and paint-related products, from general-purpose paints to specialty products to rust-preventative paints and primers.


Contact:
Julie Brosien or Kristi Stolarski
Falls Communications
216.696.0229 
jbrosien@fallscommunications.com or kstolarski@fallscommunications.com