The colour collective team is a group of colour and design professionals that are responsible for following the socioeconomic climate and the influences of consumer behavior in order to forecast how they will manifest themselves throughout the home décor market.
The team accesses a variety of sources for their research; trade events, focus groups and international trend services. They also look at design influences from the fields of fashion, music, culture, nature and technology.
Through an integrated approach the team develops directional design concepts that are translated into upcoming marketing materials, such as colour palettes, merchandising and various brand communications.
As active members of the Colour Marketing Group (CMG), The Colour Association of the United States (CAUS), and the American Society of Interior Designers (ASID), the team has a wealth of knowledge beyond its borders through networking and collaboration.